http://gohsn.co/NagZoU | Discover something new every time you shop with HSN! Trataremos tu información con respeto. Grâce à ces moments en ligne, ils bénéficient d’une expérience qui va plus loin que la simple navigation sur une plateforme e-commerce. Il constitue également une formidable opportunité pour les enseignes locales. Taobao says that their live broadcasting platform has resulted in a 50% conversion rate and that their top seller has a following of over two million viewers and pockets about $4 million USD per year. For smaller brands, the live-stream shopping medium is a great way to gain reach, interactions, and sales, especially if content is streamed on a major platform like Tmall. There’s also the two-way conversation that shopping via television or a traditional e-commerce website can’t accommodate. There’s also competition to consider, which forces sellers to place a heavier focus on selling something unique or making themselves memorable. You join the platform of your choice, then watch live streams of what merchants are offering. Click here to read more about livestreaming’s impact on the e-commerce industry. But live stream shopping adds a few unique twists that bring this age-old practice into modern times. is developing live shopping opportunities on Facebook and expanding it on Instagram. With shops closed and people stuck at home with little to do, live streaming e-commerce is expected to grow to US$129 billion this year, according to iiMedia estimates. Résumés de matchs et buts. Bring on the #entertainmerce! Remember, this is the generation that’s grown up using social media and other modern technology. They’re not just comfortable using it; they see it as part of their daily lives, rather than something new and cutting edge. It’s like video shopping for the space age. Ainsi, plusieurs plateformes – marketplaces ou réseaux sociaux – comme Facebook, Instagram, Amazon, YouTube, et plus récemment TikTok, proposent désormais d’organiser ces événements. En effet, il a fait son apparition auprès du public chinois en 2013. Ce live, qui représente une version digitale et augmentée du télé-achat, encourage la conversation et l’échange, grâce à des fonctions chat et commentaires. Twitter. Last year, Amazon launched livestream shopping platform Amazon Live which brought in big-name celebrities such as Jessica Alba to headline live shopping streams. Thousands of your peers will read your work, and you will level up in the process. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. Program Guide ... Watch Us Live. The potential for brands using live stream shopping is multifold: tap into a marketplace where millions of users are actively shopping every day, expand your audience by using influencers and spend less on more costly forms of advertising. Program Guide. Non seulement parce que ce sont ceux qui connaissent le mieux leurs produits, mais surtout, ils s’adressent à une clientèle qu’ils connaissent. Online Shopping for Canadians, Today's Showstopper™ Deals. » Ces sessions de shopping en live vidéo ont donc constitué une véritable réussite. Si ce service est proposé depuis peu aux clients européens, il n’est pas nouveau pour autant. Want to grow your organic traffic by 20-100%? Live platforms supply the authenticity that modern buyers crave. All rights reserved. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at smart-shopping-news@carmila.com. On Livestream We use cookies to give you the best experience possible. Shopaholics, get ready for a retail adventure you never knew you were missing in your life! They watch the hosts use, wear or test the products they’re promoting. It helps brands and store owners to promote their products during a live broadcast event and interact with the buyers in real time. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Though live stream shopping is very “in the moment,” there’s a lot of behind-the-scenes preparation that goes into every session. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. Ainsi, le 3 décembre 2020, la page Facebook « Centre commercial Carrefour Orange Le Coudoulet» a accueilli sa première session de shopping vidéo, avec l’enseigne IN&S. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. Fashion vixens dedicate a large part of their day to trying on clothes in front of the camera, earning 20-30% of every piece they sell. Just as online shopping transformed retail twenty years ago, live streaming promises to transform e-commerce today. Today, Alibaba alone has 617 million active mobile users and generated $768 billion in gross merchandise volume transactions in 2018, a year-over-year increase of 28%. Le dérapage de Serge Aurier, le suicide d’Océane, François Hollande chez Showroomprivé, le détenu de Béziers… Autant de « scandales » qui ont fait parler des applications de live stream tel que Periscope ou Facebook live. This allows you to share more information, demonstrate your products, answer questions from viewers and respond to their reactions. 53k Followers. Facebook Live Shopping is the best way to sell items, interact directly with viewers and gain potential customers, all in real time. For starters, live stream shopping is, well, live. 817k Followers. "Live Stream Shopping" or "Live Video Shopping" lets you engage with your buyers live through Online Video Streaming. That’s why many brands try to partner with influencers who have already perfected their systems, rather than go it alone. How to Leverage Facebook Live as a Marketing Tool, How to Use Live Video (Facebook & Instagram) to Grow Your Business, How to Make Your Live Video a Guaranteed Success, The Power of Social Shopping on Instagram (and How to Sell More in 2019), “Similar Audiences” Available for Google Search and Shopping, The Ultimate Guide to Restructuring Your Google Shopping Campaign, 17 Actionable Marketing Strategies You Can Borrow from E-commerce, Top 10 Mobile Optimization Best Practices For E-commerce Sites, How to Use Content to Boost Your E-Commerce Sales, 17 Engaging Video Content Types that People Love to Watch, 31 Best Digital Marketing Campaigns You Can Swipe, 18 Reasons Why Your Instagram Posts Fail (And What to Do About It), 10 Effective SEO Techniques to Drive Organic Traffic in 2021, 20 Pre-Production Tips to Create Successful Video Content in 2021, 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021, 30 Social Media Prompts to Get the Conversation Started, How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up, Beginners Guide to Using Facebook Video Chat, 42 Digital Marketing Trends You Can’t Ignore in 2021, How to Uncover Your Competitors’ Content Strategy, How to Get Started With Paid Performance Marketing, 14 Ways to Improve Customer Loyalty During COVID-19, Now that You’ve Hired a Video Production Company, Here’s What to Expect, How to Set Up Google AdWords Ads in Google Maps, Your E-commerce Sales Chore Chart for a Profitable 2021, Beginner’s Guide to Amazon PPC Ad Campaigns, Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From, SaaS Email Marketing: 12 Best Strategies to Follow, How to Analyze Your Email Campaign Performance and Optimize It, Why Your Start-up Business Needs a T-shaped Marketer, How to Create a Promotional Plan for Your Business (with Template! For special events, such as Alibaba’s Single’s Day (November 11), the platform may earn as many as three billion views. Fermetures d’enseignes et coronavirus : comment les marques communiquent-elles . You can expect a quick reply from our team. The stream will be hosted by TikTok star Michael Le and will feature other TikTok celebrities. The upgraded home shopping trend is most certainly catching on in the United States, but it’s likely to take a form all of its own. In other words: entertainmerce. Vous pouvez changer d'avis à tout moment en cliquant sur le lien "Se désinscrire" situé le pied de page de tout e-mail que vous recevez de notre part, ou en nous contactant à smart-shopping-news@carmila.com. Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. By using our site, … On Air Items. Oveit is known for its live stream shopping service called Streams.live, which lets retailers sell directly to consumers through live video sessions. Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. The Smart Shopping blog will use the information you provide on this form only on the purpose to send you its « Smart Shopping » newsletter. Ces derniers temps, le phénomène de live stream fait fortement parler de lui. Live-stream shopping requires quick execution from brands and streamers. Non. Thank you and enjoy the show! For many sellers, live stream shopping is their entire business model. Regarder les streams et diffusions vidéos en direct en ligne - football, hockey sur glace, tennis et beaucoup d'autres types de sport sur LiveTV. It’s as close to seeing and buying something in person as you can get without traveling to the store and handling the item yourself. Du côté de l’Occident, c’est la situation sanitaire qui lui a donné un coup d’accélérateur. Long live streams typically perform better than shorter videos, which is why many live streamers opt for longer broadcasts. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. LANGUAGE. Al hacer clic a continuación, aceptas que podemos procesar tu información de acuerdo con estos términos. The hosts often act as their own models or demonstrators, showing off all the features and functions of the products they’re selling. I’ll be watching to see how companies employ this strategy in the coming year, as well as how content marketers will find new ways to use it. They talk about what’s trendy and engage with their viewers to increase sales, and many buyers say that watching their favorite “models” is every bit as good as hanging out with a friend. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. Streams.live is easy to start and easy to install. Loading ... JOIN THE CONVERSATION. The current options are almost endless, with merchants doing everything from opening oysters to reveal their pearls to following farmers while they pick strawberries or harvest honey. Combinant les attentes de rapidité de service des consommateurs à leurs habitudes d’utilisation des réseaux sociaux et de la vidéo, le live shopping s’est alors imposé comme une évidence. If you’re in e-commerce, pay attention. We will treat your information with respect. Buyers can discover new items they may otherwise have never found and purchase on the spot with confidence. China’s live stream shopping model may have grown its roots from the model of home shopping channels, but it offers an experience that no other outlet can compare to. I consent to receive email messages from Single Grain. Follow him on Twitter @ericosiu. SEND US FEEDBACK . Depuis le 26 avril 2018, le centre commercial Carrefour de Douai-Flers héberge une nouvelle locomotive :... Pour les restaurateurs, tout s’est arrêté du jour au lendemain en mars dernier. Ils sont de véritables influenceurs locaux ! But live stream shopping adds a few unique twists that bring this age-old practice into modern times. With Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers. But in order to start live streaming on Taobao, you need to earn at least 40,000 fans and have a steady history of business. The founders of New York-based fashion company And Luxe Inc explain how livestreaming creates a three-dimensional, interactive and social shopping experience for Chinese consumers looking to discover brands from all across the globe. Le livestream shopping en direction de l'Occident Certains commerçants occidentaux ont recours à l’application de livestream shopping “Shopshops” pour cibler les clients chinois. Les news du Smart Shopping est un media conçu par Carmila pour les retailers. To be able to achieve this goal, it’s now raising a bridge round of 450,000 euros so it can better build traction for 2021. La crise sanitaire nous a donné l’occasion de sauter le pas ». 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